Digital marketing involves using certain tactics to connect with potential customers on the Internet. People spend a lot of time online, so digital marketing uses this as an advantage.
Digital marketing is so broad that it has several modules. Some of them are:
- Search Engine Optimization
- Social Media Marketing
- Email Marketing
- Content Marketing
- Pay Per Click
- Affiliate Marketing
- Marketing Automation
Below, we are going to discuss each one of them.
Search Engine Optimization (SEO)
Think about the moments when you open up a search engine and type something into the search box. Once you press Enter, a list of results appears on the screen. Search engines’ operating ability has a limit, and this is where SEO comes into play.
It works on finding online content and bringing it to the search engine. So, this means that SEO has a contribution to your blog’s or website’s traffic. It doesn’t only help to build the search engine, but it makes your website more appealing to people as well. This is the most general type of digital marketing.
Social Media Marketing (SMM)
Social media marketing involves sharing content on social media to obtain an audience. People are spending a lot of time on social media, so it is a high chance that they come across the content SMM promotes. SMM involves posting videos, images, articles, or other things that might be appealing to the audience. There are some channels used in social media marketing, like Twitter, Instagram, Google+, Facebook and many others.
Email marketing involves sending emails to potential customers to promote products and develop a relationship with them. It is a branch of Internet marketing. However, many of the emails end up as spam email, sadly.
Email marketing is very effective, mostly because nowadays, the majority of Internet users have an email address. While social media seems a better option, emails have a bigger rate of success. Sometimes, posts on social media are not visible to everyone, but an email stays in your inbox until you delete or read it. So, when done correctly, email marketing has a high chance of success.
The goal of content marketing is to create and promote valuable content to generate traffic growth and attract a targeted audience. It includes eBooks, online brochures, blog posts, and many others.
Pay Per Click (PPC)
PPC is an Internet marketing model that directs traffic to websites and pays the publisher every time their ad is clicked. A popular form of pay per click is search engine advertising. When someone searches a keyword that is related to a business, an ad is going to show up.
PPC uses Google Ads for advertising. It usually places the ads at the top of the page on the search engine. However, there are other channels where PPC can be used, like Facebook ads or promotions on Twitter.
Affiliate marketing offers a commission if you promote someone else’s products on your website. For example, you can share someone else’s services on social media, or host video ads through the YouTube Partner Program.
Marketing automation generates publicity through chatbots on social media, email marketing, and text messages. It includes data analytics that helps determine the right audience groups for different approaches.
If you want to be successful in digital marketing, you need to have some knowledge about its modules. They help you have a better understanding of what it means and includes. With the information listed above, you might be able to know how to attract potential customers.